Champagne Cattier, a family owned champagne house in France. The arrier family have been vineyard owners for centuries dating back to 1763 nut only begin producing their own champagne in 1918.
In 2006 Cattier’s sales surpassed 1 million bottle , making it their best year ever.
The Cattier family are well known for the exuberant and extraordinary bottling from blue, red and transparent glass bottles to metal finishes laced with gold.
In 2006 Armand de Brignac champagne which at that time was very quiescent was resurrected to be used in the wonderful and spectacular bottles. The Armand de Brignac champagne was released in a gold-coloured and the label was made in an ace of spades design by which the champagne is also known as.
Collaboration with New York City-based Sovereign Brands took place in order to market the brand and the champagne. The Ross Group which is a product placement company in the US has since been a client of the Carrier distribution hence you see all these gold bottles on music Videos and glamorous celeb parties.
The Fall of Cristal
We have seen many bottles of Armand de Brignac in music videos, primarily Hip Hop videos, also referred
to as “Ace of Spades” in the lyrics. Hip Hop has long held a tie to champagne and premium liquor symbolizing status, lifestyle and success.
Over the years Moet was the flavor for the 80’s and early 90’s then it was replaced by the attractive gold bottle Cristal. Rappers have since proclaimed their love for Cristal and frequently mentioned it in their lyrics, imbedding the champagne into Hip Hop culture.
In 2006 hip hop mogul Jay Z launched a boycott against the makers of Cristal over a comment made by Frederic Rouzaud who was the managing director of Louis Roederer ;the makers of Cristal.
In The Economist magazine, Rouzaud said the company viewed the affection for his company’s champagne from rappers and their fans with “curiosity and serenity.”
When asked about the association between Cristal and the “bling lifestyle” could be harmful
to the brand, Rouzaud said:
“That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business”. The love that Cristal was getting for Hip Hop, R&B artist was regarded as unwelcomed
Jay Z viewed these comments as Racist and distasteful ,he immediately pulled the champagne from his chain of sports clubs and promised to never acknowledge the champagne again. The hip hop community had a very strong influence in the presence of
“It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘hip-hop’ culture as ‘unwelcome attention,”’ Jay-Z said. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”
Other rappers that endorsed the champagne included “P.Diddy”, Kanye West, Ludacris
and Dr Dre. The protest continued, in 2006 Jay Z released the “show me what you got video” where he is offered Cristal but turns it down for another gold bottle which was the then unknown Armand de Brignac ,this was the end of the long admired Cristal bottle in Hip Hop.
The media immediately assumed that there was a business connection between the champagne and Jay Z but it was just perfect timing as the champagne only made its American debut that year. The people were not convinced and unwilling Jay Z became the ambassador of the brand which he is rumored to have a stake in. It is recorded that Armand de Brignac, has been featured in most Hip Hop music videos advertising champagne to to date and has spread worldwide.
Introduction to South African
Cape Town based ODE attained the rights to import and distribute this premium Armand de Brignac brand of
champagne in South Africa.
Armand de Brignac can be found in the heart of Cape Town and sell anywhere between R2500 – R4000 a bottle, Ideal for those special occasions.
South African Armand de Brignac Ambassador
Just like Jay Z , Kenny Kunene has automatically been associated with Armand de Brignac champagne ,frequently yet almost wastefully drinking it at his parties and events.
He spills it on models and throws it on motorbikes thats because he know where to get it in large volumes.
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